Leads, lists and segments
Every lead in one table, imported from CSV or Excel, deduplicated, checked and grouped into segments, each with its own emails and funnel.
Services · Growth Á íslensku
Your whole growth engine, built around you.
Growth HQ is the console we built and use to grow our own products. We adapt it to your business: outreach, ads, a shared inbox, pipeline, content, SEO and revenue, in one place you own.
What we do
Outreach campaigns
Sequences with follow-ups sent as replies, rotating across your mailboxes, inside the hours and limits you set.
AI personalisation, checked
Every lead gets an email written for them, using only what you know about them. Each draft is checked before it can send, and you can review first.
Google Ads and Meta ads
Search, Performance Max, YouTube and Meta campaigns set up with proper conversion tracking, so every euro of spend is tied to what it earned.
Ad optimisation
Budgets, bids, keywords, audiences and creatives tuned against revenue, not clicks. Wasted search terms cut, winners scaled, every change logged.
Revenue and ROAS tracking
Revenue per campaign, channel and segment, with return on ad spend and cost per customer next to your outreach and content numbers.
One inbox and a pipeline
Replies from every mailbox in one place, threaded to what you sent, and a board from new to won. A reply stops the sequence; you answer from the same mailbox.
Analytics that ties it together
One view of visits, leads, customers and revenue by the channel that brought them, so outreach, ads, search and content are judged on what they earn.
Content and SEO
A blog editor with writing checks, SEO and AI-answer tracking, website analytics, customers and affiliates.
Adapted to you
No two businesses grow the same way, so Growth HQ is never one size fits all. We start from how you sell and switch on only what earns its place.
Only the modules you need
Outreach only, ads only, content only, or the whole engine. Start small and add the rest when it pays.
Your sales process, not ours
Your stages, segments, fields and reports, named the way your team already talks.
Connected to what you run
Your mailboxes, ad accounts, analytics, Stripe, Shopify or App Store, and the CRM or spreadsheets you already have.
Changes as you grow
New channels, markets and reports added as your needs change, by the people who built it.
Inside Growth HQ
The console we use for our own outreach and for Pen Buddy, shown here with sample data. Yours is set up with only the parts you need. Click through it.
Overview
Last 30 daysEmails sent3,184+12% vs last 30 days
Replies241+18%
Reply rate7.6%+0.4 pts
Calls booked19+5
Sends and replies · 30 days
Funnel
Delivered
Replied
Interested
Won
Overview. Sends, replies, reply rate and conversions against last period, the funnel from delivered to won, and what needs a reply today.
Click any section to explore itRules built in
- Every email has an opt-out, and unsubscribes and bounces are never emailed again.
- New mailboxes warm up slowly and stay within safe daily limits.
- Every lead’s email address is checked before it’s used.
- Campaigns pause themselves if too many emails bounce.
- AI drafts use only what you know about a lead, and are checked before they send.
- Only send to addresses people and organisations published themselves.
How it works
- 1
Shape it around you
How you sell, which channels you use and what you measure, then your brand, domain and own database.
- 2
Connect your accounts
Mailboxes, ad accounts, analytics and payments connected and tested, with conversion tracking in place.
- 3
Import and segment
Your leads loaded, cleaned, checked and grouped into the segments you sell to.
- 4
Launch carefully
Sequences that warm up slowly, ad campaigns with clear budgets, and alerts before anything runs away.
- 5
Review and optimise
A weekly look at replies, pipeline, ad spend and revenue, then shifting budget and effort to what works.
Tools we use
Google Ads
Meta ads
Google Analytics
Search Console
Tag Manager
Gmail and any IMAP mailbox
Gemini for personalisation
Stripe
App Store
Shopify
Excel and CSV import
Supabase
Questions
What is Growth HQ?
An admin console for growing a business: leads and segments, email outreach with follow-ups, Google Ads and Meta ads with revenue tracking, a shared inbox, a pipeline, content and SEO. We built it for our own products and adapt it to yours.
Is it adapted to our business?
Yes. We start from how you sell and set up only the modules you need, with your stages, segments and reports, connected to the tools you already use. It changes as your needs do.
Do you manage Google Ads and Meta ads?
Yes. We set up campaigns with conversion tracking, then optimise budgets, bids, keywords, audiences and creatives against revenue and return on ad spend, not clicks.
How do you track revenue from ads and outreach?
Conversions are tracked from the ad or email to the sale, using your analytics and payment data from Stripe, Shopify or the App Store, so each campaign shows what it spent and what it earned.
Can it use our existing mailboxes?
Yes. It connects to Gmail or any mailbox with IMAP and SMTP. Each connection is tested before it’s saved, and passwords are stored encrypted.
How does it protect our sender reputation?
New mailboxes warm up gradually, each has daily and hourly limits, every email is checked before it’s sent, and a campaign pauses itself if too many emails bounce. Unsubscribes and bounces are never emailed again.
Where does our data live?
In your own database, set up for you, not in a shared tool. Your leads, emails, ad data and reports stay yours.
Let’s talk about growing your business.
Tell us where you are today. We reply personally.