Blog

Notes on data, AI and software.

What we’ve learned building data foundations, models and products for our clients, written plainly, with what to try next.

October 22, 2026 · Gott DataWe just launched the new Gott Data websiteThe new Gott Data website is live: a gallery of 28 projects in data and software, our approach as a roadmap, client reviews, the blog and careers.Read →

October 22, 2026Qlik Sense vs Power BI: how to choose for your teamQlik Sense vs Power BI: how each works, when each fits, five questions that decide it, and why the data underneath matters more than the tool.
October 22, 2026Tour operator data analytics: one view of bookings and costsHow tour operators join bookings, OTA sales and costs into one source of truth, so revenue after commission is a dashboard, not a week of spreadsheets.
February 3, 2025EU AI Act: Prohibited AI Systems Are Now in ForceThe EU AI Act’s ban on prohibited AI systems now applies. The seven banned practices, from social scoring to emotion recognition at work, explained.
January 30, 2025Artificial Intelligence at Gott DataWhat we mean by AI at Gott Data: narrow AI, general AI (AGI) and machine learning, how they differ, and where each is useful today.
January 30, 2025Understanding AI Washing: The Growing Concern in the Tech IndustryAI washing is overstating what a product’s AI does. Why it happens, what it costs, and the questions to ask before you buy an AI tool.
December 31, 2024Year in Review: 2024 at Gott DataGott Data’s 2024: client projects across Europe and beyond, new products, our Doing Gott social impact work and the partnerships behind them.
November 28, 2024Building Resilience in Tourism: A Journey Through Data and InnovationHow Icelandic tourism companies use data to stay resilient: fixing fragmented data, real-time analytics, ESG reporting and predictive analytics.
November 27, 2024Redefining Collaboration: The Gott Data Way to Problem-Solving ExcellenceHow Gott Data works as a team: no ladders, customer-centred teams, no information lag, and why that makes problem-solving faster.
November 13, 2024How AI is Revolutionizing Predictive Maintenance Across IndustriesWhat AI-powered predictive maintenance is, how it works, use cases across industries, and the benefits of fixing machines before they fail.