Your bookings, finance and CRM each tell part of the story. We join them into one source of truth, then build the dashboards, AI and software your team actually uses.

Data and software that show you what to do next.

(Data, AI & software studio · Reykjavík, 64°N)
In numbers

Keeping our clients happy.

  • 28+projects shippedDashboards, machine learning and AI, and the software around them
  • 17clients and partnersIn Iceland, Europe, North America and West Africa
  • 5/5star reviews from every clientRead what they say
(Clients & partners we have worked with)
  • The World Bank
  • Ministry of Tourism and Cultural Affairs, Sierra Leone
  • BUFF
  • Icelandic Film Centre
  • TourDesk
  • CloudTech Services
  • CorEnroll
  • Móholt
  • Better Half
  • BlondeWaterfall
  • National Investment Board, Sierra Leone
  • Sierra Leone Economic Diversification Project
  • Goodnight Light
  • AstrolGuru
Selected work · 28 projects

Built, shipped and still running.

Data foundations and machine learning for operators, manufacturers and governments; software and AI products for founders, and our own. Filter it, then open any piece for the full story.

What we do

Two practices, one team: data (pipelines, dashboards, machine learning) and software (platforms, AI, growth). Every picture here is our own work.

  1. Step 01

    We listen

    A 30-minute call, then time with the people who live in the systems. We map where the data sits and which question nobody can answer today.

  2. Step 02

    We join it up

    Pipelines, models and one source of truth, built in small pieces you can see working, alongside your team rather than behind a curtain.

  3. Step 03

    We hand it over

    Documented, tested and taught. The dashboards, software and know-how are yours; we stay on call for what comes next.

The full approach, in six stages
  • Small and mid-sized companies and public bodies: tour operators, transport and hospitality in Iceland, manufacturers and platforms in Europe, and donor-funded programmes like Sierra Leone’s tourism investment campaign.

  • Desh and Atul, the founders, with senior people we have worked with for years. The people on the first call are the people who build it.

  • No. We start with what you already run (Bókun, your accounting system, a CRM, spreadsheets) and only add tools where they earn their place.

  • We document and train, then stay available for changes. Many clients keep us on for the next question once the first one is answered.

  • Yes. We are based in Reykjavík and work across the Nordics, Europe, North America and West Africa.

  • Book a 30-minute call. You leave with an honest view of what we would do and roughly what it takes, or a pointer elsewhere if we are not the right fit.

Let’s build

the one view your business runs on.

Book a 30-min call
(Reykjavík --:--:-- GMT)