Goodnight Light
Premium lighting brand rebuilt for performance. Core Web Vitals, AI-ready content, fast checkout.
- Role
- End-to-end Shopify engineer
- Year
- 2025
- Practice
- Software
At a glance
- Starting point
- Shopify setup not optimized for performance or scalability. Product pages lacked conversion-focused UX.
- What we built
- Premium lighting brand rebuilt for performance. Core Web Vitals, AI-ready content, fast checkout.
- Focus
- Shopify, CRO, SEO
- Outcome
- +183% sessions
A premium lighting brand rebuilt for performance. +183% sessions, +108% sales, +47% CVR.
Business challenges
- Shopify setup not optimized for performance or scalability.
- Product pages lacked conversion-focused UX.
- SEO foundations weak, limiting organic discovery.
- Site not optimized for AI-driven search and visibility signals.
- Load performance hurting both UX and conversion rate.
What I did
- Complete Shopify store configuration and theme setup tailored for premium product presentation.
- Conversion-focused product page architecture: clear CTAs, refined info hierarchy, mobile-first responsiveness.
- On-page SEO: meta titles, descriptions, semantic HTML, internal linking, search-friendly URLs.
- AI visibility: structured product descriptions and metadata for modern AI indexing and recommendation surfaces.
- Performance: trimmed scripts, lazy-loaded assets, hit Core Web Vitals targets (LCP, CLS, TBT).
Results
- +183% sessions
- +108% sales
- +47% conversion rate
